My Story

I'm a girl from a small town in Ohio living in a beautiful coastal town in Florida. I'm married to my very supportive high school sweetheart and we have a beautiful fur baby, Hula. I studied interior design in college and after several career reincarnations I am now here, living the unexpected life of jewelry designer and absolutely LOVING it!!! This blog chronicals my journey through this wild and exhilarating and sometimes exasperating world of jewelry making from idea to fruition!

My art is available at Old Florida Gallery and Outdoor Center in Englewood Florida

Wednesday, August 17, 2011

Consumer Empathy

After several days of back and forth messages in the custom ordering of my art/craft show banners I can now empathize with my customers placing custom orders with me.  It is truly a leap of faith, going from the idea and picture you have in your head to the hope that your communications will convey that thought with the creator and the that the finished product will come out the same or possibly even better!  There is anxiety with wondering if it will in fact come out favorably, will I love the actual product as much as this picture in my brain.  It is quite the process, custom ordering, there are so many decisions to be made and the lovely lady I've been working with, Krista of the Girls mom, has been an absolute pleasure to work with making the process virtually effortless of my end (aside from my second guessing myself)!  This has been a learning experience for me, one that will most definitely make me a better seller : )

Sunday, August 14, 2011

This week...

This has been an interesting week to say the least.  It's had its highs and its lows as any other and I've learned a few new things.  Today, for example, I came across another Etsy seller boasting 250 sales in 2 months and while I am proud to keep company with such an entrepreneur I cannot for the life of me understand how!?!  Just as in other facets of business, it doesn't seem to matter what your product is or how great the quality, no, it's all about the marketing!  I have to say this is very disheartening : (  And someone I thought was in my corner it turns out is not.  I was able to help someone else out though, so score one for me.  Here's to hoping this is a better week overall!  Cheers!